PR Agencies
A PR agency in structure resembles an ad agency. It has client servicing, media, and research departments.
Another important area of work in this field is to create public identity or an image for public figures like political parties, models and film stars. It include advising them on every aspect of personality, including dress code, behavior, statement given in press, public appearances etc.
Lobbying, a new field in this career, involves bringing about the passage of laws favorable to the special interest group they represent like a company, industries, government etc. It is a strategy used to raise public consciousness and influence policy makers in areas like environment, human rights, education etc. This is an interesting area of work in public relation.
Public relations as a subject can be pursued at the graduate level as a full time 3 year degree course .One also has the option of taking it up as a post graduate (graduation in any stream) diploma course. The admission to these courses in public relations is generally through a written test on communication skills.
There are many PR colleges which offer degree, diploma courses in PR which are as follow
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